JBL SS 2025

Campaign Copy

「この瞬間、永遠。」

Challenge

Aligned with the global tagline, 'Made to be Heard,' a Japanese copy was crafted to suit the local marketing strategy. It conveys that once-in-a-lifetime moments, like the music at live shows, can be experienced repeatedly in everyday life through their high-quality earphones.

Media Platforms

DOOH, OOH, Brand website, Owned media(IG, X)