Kiri
Women Empowerment
tagline
「自分にやさしく
わたしらしく」
Challenge
Kiri launched a social initiative aimed at empowering women, accompanied by a tagline created for a special designer-collaborated package.
The goal of the copy was to inspire Japanese women—who often prioritize their families over themselves—to take a moment for self-care in their daily lives with Kiri.
Media Platforms
Package, Events, owned Media