Uber Taxi Friday Promo

Ideation & Copy

「毎週金曜、タクシー無料！HANAKIN24」

Challenge

While Uber Eats is popular, Uber Taxi is not a go to taxi app in Japan. Our objective was to create clear and bold strong benefits that Uber Taxi offers, that create buzz and crease first time riders.

Media Platforms

Instagram organic post ads

Results

First time riders + 15%, 70% on Fridays